Hair lifecycle is about 5-6 years. Over the years, however, microcirculation is slowed, hair follicles are weakened and hair become thinner, fragile, dry and damaged, especially at the tips. These changes are caused not only by aging but also by external aggressions (ultraviolet rays, use of aggressive products, brushing, hair straighteners, colors) or by particular conditions (stress, use of drugs, slimming diet, an unhealthy lifestyle).

FEATURES

Repairing cream for dry, damaged and color-treated hair. Thanks to its active ingredients, it nourishes the hair structure intensively, through an antioxidant, anti-age and strengthening action.

APPLICATION ADVICE

Apply generous amount to clean hair. Let process for a few minutes, for a conditioner effect, then rinse.   As a masque, apply a greater quantity of product and let it work for at least 7-8 minutes.

ACTIVE INGREDIENTS

• Hairapp: complex of amino acids with a structure similar to the hair’s one; it has a strengthening and restorative action similar to the one of Keratin that fills in the gaps of fibers’ cortex.
• Ceramide II: natural components of the hair, Ceramides are cementing substances. They build external cohesion, protect hair structure and smooth the cuticle surface.
• Hyaluronic acid: it has a moisturizing action, it helps restore hair water balance, protecting the hair from excessive strains as well.
• Vitaminic complex (B5, E): Pantenol gives hair firmness; Vitamin E has an antioxidant action and prevents free radicals damage.
• Argan oil: a non-greasy oil with nourishing and protective properties that makes hair easier to style, while repairing split ends and protecting hair from damages caused by blow dryers, flat and curling irons.
• Wheat germ: with its long-chain fatty acids, it has important emollient properties, able to relieve dryness and add softness and moisture to hair.

BENEFITS

Thanks to its active ingredients, it penetrates and rebuilds damaged hair improving health, shine, smoothness and elasticity. Furthermore, it provides an optimal level of hydration and helps to prevent breakage.